Mac Lofton

My work lives at the intersection of User Experience, Service Design, and Experience Strategy. I focus on designing the path and the experience behind the screens so that teams and users have a clearer and more consistent understanding of how a product or service should work.

I take messy or incomplete ideas and turn them into organized, intuitive flows that help designers, developers, and decision-makers move forward. Whether I am shaping a digital product, a service ecosystem, or an activation that blends physical and digital touchpoints, my goal is to make the experience feel human, simple, and purposeful.

My background covers UX, service design, and CX strategy. I have also taught experience design to hundreds of emerging designers, which strengthened my ability to explain complex ideas clearly and guide teams through structured and thoughtful decision-making.

With my leadership experience and commitment to inclusivity and accessibility, I am well-equipped to deliver impactful and insightful experiences that resonate with diverse audiences.

My dynamic communication style, combined with my passion for mentorship and advocacy, has made me an accountable partner and collaborator on any team.